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Focus on the readers’ needs
Show them the savings: Write a command, question or testimonial headline.
They quantify value, draw readers
By the numbers: Headlines with numerals perform better in email, social media, magazines and on the web.
Use dynamic verbs, keep it short & more
A head for news: Tell the story, don’t tell about the story in your news head. Image by Flood G.
’15 is the new 30′
Going up! What do the housing market and great headlines have in common? Shorter’s better.
‘Sir! I have broken a leg, sir!’
So to speak: Searching for a good headline? Use a quote, colloquialism or sound bite.
Headlines to avoid
8 approaches to avoid
Just say no: Write great headlines when you steer clear of these 8 common headline writing mistakes.
Don’t just slap the topic on top of the story
Warning: label. Label headlines communicate the topic — but nothing else — about the story.
Present participle heads may be worse than labels
Hanging around: Stop ing-ing your headlines headlines.
More on headlines
What writers and others say
Headline writing “combines the mastery of Scrabble with the composition of haiku.” John Early McIntyre, ACES president