December 18, 2017


Draw readers in with provocative details

Callouts (pull quotes)

Calling all readers Use callouts to draw readers into the story, reinforce key ideas — even make your message more persuasive. Image by Maarten van den Heuvel

Think of your callout as the movie trailer for your story. Give away your best material to convince the reader to buy a ticket for the full show.


%d bloggers like this: