Callouts: the movie trailer for your piece

Pull quotes draw readers in with provocative details

Callouts: the movie trailer for your piece

Lift ideas off the page Use callouts to draw readers into the story, reinforce key ideas — even make your message more persuasive. Image by David Travis

Think of your callout as the movie trailer for your story. Give away your best material to convince the reader to buy a ticket for the full show.

Callouts


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