September 25, 2017

Phrase tighteners

Get the gibberish out

Phrase tighteners

Jargon. Buzzwords. Acronyms. They’re things that make your readers go, “huh?” And we need to get them out of our copy.

Jargon: Translate it

Passive voice: Activate it

Adjectives & adverbs: Reduce them

Acronyms: Avoid alphabet soup


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