Information overload

Cut through the competition

Information overload

Drowning in data Your readers receive the equivalent of 174 newspapers a day. How can your message compete? Image by Ian Espinosa

Overcome with info: We consume 63 gigabytes a day

Overcome information overload

Overcome information overload

Readers face the equivalent of 174 newspapers a day

Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication.


Information overload by the numbers

Information overload by the numbers

Are your readers drowning in the deluge?

Too much incoming: Your readers receive the data equivalent of 174 newspapers a day. How can your message compete?


Less is more

Add words, paralyze readers

Add words, paralyze readers

More information = poorer decisions

Read between the lines: When people have too much information, they opt out of the decision-making process.


Information multitasking: Continuous partial attention

Driven to distraction

Driven to distraction

The web is ‘an interruption system’

Distractions from distractions from distractions: “Try reading a book while doing a crossword puzzle,” Nicholas Carr writes. “That’s the intellectual environment of the Internet.”


Quotes on information multitasking

Quotes on information multitasking

What writers and others say

“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.” — Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains


More on info overload: Tools & tips

Quotes on info overload

Quotes on info overload

What writers and others say

“We are drowning in information, while starving for wisdom.” — Edward O. Wilson, a Harvard professor and biologist



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