Information overload
Cut through the competition
Drowning in data Your readers receive the equivalent of 174 newspapers a day. How can your message compete? Image by Ian Espinosa
Overcome with info: We consume 63 gigabytes a day | |
 | Readers face the equivalent of 174 newspapers a day Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication. |
 | Information overload by the numbers Are your readers drowning in the deluge? Too much incoming: Your readers receive the data equivalent of 174 newspapers a day. How can your message compete? |
Less is more | |
 | More information = poorer decisions Read between the lines: When people have too much information, they opt out of the decision-making process. |
Information multitasking: Continuous partial attention | |
 | The web is ‘an interruption system’ Distractions from distractions from distractions: “Try reading a book while doing a crossword puzzle,” Nicholas Carr writes. “That’s the intellectual environment of the Internet.” |
 | Quotes on information multitasking What writers and others say “Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.” — Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains |
More on info overload: Tools & tips | |
 | What writers and others say “We are drowning in information, while starving for wisdom.” — Edward O. Wilson, a Harvard professor and biologist |
