Corporate-writing tips

Catch Your Readers, Move Them to Act

Writing tips

Reach humans with words Learn how to reach readers and move them to act with these tips for positioning your message in the readers’ best interest, organizing your story, writing clearly and lifting your ideas off the page with display copy.

Why corporate writing?

Is the juice worth the squeeze?

Is the juice worth the squeeze?

Fraction of Selection model shows how readers choose what to read

Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model.

Best practices in corporate writing

Persuasive writing tips

Persuasive writing tips

Get readers moving in the right direction

Position your message in the readers’ best interest: Learn how to convince readers to read, then move them to act.


Story structure: How to organize messages

Story structure: How to organize messages

Triangles, boxes and more — oh, my!

The shape of things: “Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument?


Clear writing: Keep it short

Clear writing: Keep it short

Make messages easy to read, understand

Can you read me now? Is your message short and easy to read? That’s one of the two key questions people ask to determine whether to read your piece — or toss it.


Headlines & display copy

Headlines & display copy

Lift ideas off the page

Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with display copy.

 


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