“Blog like you are the best trade magazine in your industry.”
— Kipp Bodnar, inbound marketing manager, Hubspot
“People don’t want information. They want epiphanies.”
— Sam Horn, author, POP! Stand Out In Any Crowd
“Don’t read it. Use it.”
— Motto of Investor’s Business Daily
“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.”
— Brian J. O’Connor, editor at Bankrate.com
“News you can use”
— Motto of U.S. News & World Report
Offer news they can use to live their lives better.
— Ann Wylie, writing coach
How long should your content be?
How long should your blog post be? Your mobile headline? Online paragraphs? Sentences and words?
Learn to write readable content-marketing pieces that don't overwhelm readers — even on their smartphones — at Get Clicked, Liked & Shared, our content-writing workshop that starts March 1.
You’ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you’ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.
Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one “unretweetable” punctuation mark.