“Blog like you are the best trade magazine in your industry.”
— Kipp Bodnar, inbound marketing manager, Hubspot
“People don’t want information. They want epiphanies.”
— Sam Horn, author, POP! Stand Out In Any Crowd
“Don’t read it. Use it.”
— Motto of Investor’s Business Daily
“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.”
— Brian J. O’Connor, editor at Bankrate.com
“News you can use”
— Motto of U.S. News & World Report
Offer news they can use to live their lives better.
— Ann Wylie, writing coach
How long should your content be?
How long should your blog post be? Your mobile headline? Online paragraphs? Sentences and words?
Want to learn to write readable content-marketing pieces that don't overwhelm readers — even on their smartphones. If so, bring Ann in to present Get Clicked, Liked & Shared, a content-writing course — to your team.
They’ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then they’ll analyze their message with a free online writing tool and get tips and tools for meeting those targets.
Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one “unretweetable” punctuation mark.