How to write a good hook
- Start with a bang: Show, don’t just tell, in the lead
- Take your lead from meh to masterpiece: Master Class grads nail the feature intro
- The best of Times: The U.S. newspaper of record runs 33% feature leads
- ‘He said it right’: Make your leads concrete and creative
- Don’t say ‘when’: Date leads date your story
- Crumple PR convention: Toyota takes on feature releases
- Blast the past: Don’t lead with a history lesson
- Start your story with a stats lead: Grab reader attention with numbers
Get more tips on feature leads on Rev Up Readership.