How long will it take them to read?
Measure, manage & report average reading time | |
 | Measure estimated reading time to condense copy How many minutes will it take them to read? How long is too long? Readers measure the length of your message in time, not space. If you’re smart, you will too. |
Target average reading time | |
![How long should email newsletters be? [Data!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/how-long-should-email-newsletters-be-data-150.png "How long should email newsletters be? [Data!]") | How long should email newsletters be? [Data!] People average 51 seconds on e-zines What’s the right length? Email newsletters of about 200 words get the greatest click throughs. So why not write 200-word e-zines? |
 | How long should email marketing messages be? People average 11 seconds with email blasts How long should email be? 20 lines? 50 to 125 words? 60 words? Fewer? |
 | What’s the ideal press release length? Can you get your story across in 1 minute or less? Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won’t finish it. |
 | Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Tweet this! What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? |