“Today’s customers have the attention span of a squirrel. If you don’t cater for the faster, almost instant gratification they demand, your customers will move onto a better experience at the competition.”
— Michael Gorun, founder, Performance Loyalty Group
“tl;dr: Too long; didn’t read.”
— Urban Dictionary
Cut Through the Clutter
When you make your writing easier to read, your audience members will read it faster, understand it better and enjoy it more.
Master a seven-step system for making every piece you write easier to read and understand at Catch Your Readers — an online persuasive-writing workshop on Oct. 5-9.
You’ll learn how to avoid causing your reader to skip your paragraphs … how long is too long for sentences that are easy to understand … tricks you can steal from Shakespeare, Lincoln and Churchill for rallying readers with your words … and a free tool you can use to measure readability.