What writers & others say
“Today’s customers have the attention span of a squirrel. If you don’t cater for the faster, almost instant gratification they demand, your customers will move onto a better experience at the competition.”
— Michael Gorun, founder, Performance Loyalty Group
“tl;dr: Too long; didn’t read.”
— Urban Dictionary
How can you move people to act?
Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.
In this environment, how do you grab readers’ attention and move them to act?Want to learn how to think like a reader and use the bait your readers like. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
They’ll learn to master a scientific, proven-in-the-lab system for getting people to pay attention to, understand, remember and act on their messages.
And they’ll take your message from “meh” to masterpiece with feedback from Ann Wylie and your colleagues.