“Today’s customers have the attention span of a squirrel. If you don’t cater for the faster, almost instant gratification they demand, your customers will move onto a better experience at the competition.”
— Michael Gorun, founder, Performance Loyalty Group
“tl;dr: Too long; didn’t read.”
— Urban Dictionary
Reach Real Readers
Want more tips and tricks for getting people to read more of your message, read it faster, understand it better and remember it longer?
If so, please join me at Rev Up Readability — our clear-writing workshop — online May 4-June 1.
There, you’ll get more results from the Department of Education’s latest adult literacy test. Use it to get a reality check on how well your readers really read — so you can reach them where they are, not where you wish they’d be.