Websites, books & tools
Consequences of information overload | |
 | Clear-writing workshop Learn to reach more readers in Ann Wylie’s Rev Up Readability workshop. You’ll learn to make your messages measurably more readable when you master 130 years of clear-writing best practices. |
Consequences of information overload | |
 | Make every piece you write easier to read and understand with Ann’s 79-page manual and cheat sheet. Find out why one communicator says: “Cut Through the Clutter was a breakthrough for me.” |
Consequences of information overload | |
 | The Power of Thinking Without Thinking Malcolm Gladwell shows that too much information makes it harder for people to make good decisions. |
 | Mastering Information Through the Ages Birds do it. Bees do it. Primates and eukaryotes do it. How humans and other species have collected, organized and shared information for the last 100,000 years. |
 | We like having access to lots of information, according to this Pew study. We just don’t like having to deal with organizational information. |
How can you move people to act?
Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.
In this environment, how do you grab readers’ attention and move them to act?Want to learn how to think like a reader and use the bait your readers like. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
They’ll learn to master a scientific, proven-in-the-lab system for getting people to pay attention to, understand, remember and act on their messages.
And they’ll take your message from “meh” to masterpiece with feedback from Ann Wylie and your colleagues.