Overcome the obstacles to reaching readers with media relation pieces
Why is PR writing important?
Because just 3% to 45% of releases actually get the word out
Fewer than 50% of releases get covered. So how can you write media relations pieces that get actually the word out?
State of news
And that’s good news for your PR strategy
Snowed under: Journalists have more to do, fewer folks to get it done. So write news releases with attention-grabbing headlines. Include a link and a call to action.