Websites, books & tools
BuzzSumo Web Headline Research
Headlines with numerals outperformed other types of headlines, found BuzzSumo in this analysis of 100 million web heads. And longer headlines — we’re talking 16 to 18 words and 80 to 110 characters — may drive more engagement than shorter headlines.
The best web headlines are clear, include a tail as well as a head, can be negative, are short (5-9 words) or long (16-18 words) and include a number, says thought leader Neil Patel in this research roundup.
Compounding Blog Posts: What They Are and Why They Matter
Headlines that work for blog posts tend to be longer, according to Hubspot — 6 to 13 words for the most consistent boost in traffic and hits.
Making key tweaks to your headline can boost clickthroughs by 10%, according to a case study by MECLABS’ Dr. Flint McGlaughlin in this MarketingExperiments.com article.
Increase Content Marketing Success With Helpful Headline Tips & Tools
Headlines with odd numbers outperform headlines with even numbers by 20%, says Jodi Harris in this Content Marketing Institute article. Editing your headline to eight words can result in a 21% boost in clickthroughs.
Weigh in or follow along as copyeditors debate the latest in web headlines and more.
How to Write Better Headlines [Infographic]
Add a number, an attractive adjective and call-to-action words — and voila! You’ve got a catchy web headline. You’ll also find online marketing headline templates in this handy guide.
World’s Best Headlines: BBC News
The BBC writes the world’s best web heads, according to usability expert Jakob Nielsen. Steal tricks from the BBC for writing online headlines that are short, clear, front-loaded, context free and more.
Coschedule Headline Analyzer
Paste your headline into this cool tool. You’ll get a score and tips for improving word balance, length, the first and last words, keywords, sentiment and more.