Master SEO for releases
Optimizing your release can increase the audience for your news by 538%, website visits by 1,900% and tweets by 800%, according to five side-by-side case studies by SEO-PR and Rutgers CMD.
The good news is, news release optimization takes only a few simple steps. The bad news is, few PR pros know what those steps are. Even some of the best-intentioned pros use SEO techniques that get penalized — not rewarded — by Google.
Learn the latest best practices for optimizing your release.
At NOT Your Father's News Release — your team members will learn the latest best practices for optimizing your release. Specifically, you’ll learn how to: