Home » Writing tips » Get the word out with public relations writing » Our favorite public relations quotes
PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.
Learn to put your PR pieces among the 50% that actually get the word at NOT Your Father’s News Release — our 2-day PR-writing workshop on Sept. 24-25, 2020, in Kansas City. You’ll learn to think like a reporter, write killer bites, and find out what goes into an effective release — from headline to boilerplate.
Save $200 when you book before Dec. 31.