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PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.
Learn to put your PR pieces among the 50% that actually get the word out at NOT Your Father’s PR Writing — our media relations-writing workshop starting July 12.
There, you’ll learn current best PR-writing practices. And you’ll improve your writing with personal feedback and coaching from the Public Relations Society of America’s “national writing coach.”
Save up to $100 with our group discounts.