Pitch? PerfectJust 4 in 10 PR pitches are good. Are yours?Most PR pitches are bad and getting worse, according to journalists in two studies. Here’s how to write a polished pitch. Image by Jose Francisco MoralesKeep your pitch short: How long is too long?Sell a story, not a product: The media’s not shopping for a commercialShare this:FacebookTwitterLinkedInWhatsAppPinterestEmailPrintMorePocketTelegram