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Regardless of what you’re writing, improving readability is the No. 1 way to keep readers reading.
But the stakes are even higher when it comes to PR pieces. That’s because, say, if your lead is too long, Google News might reject it. If it’s too short, Google News will reject it.
Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of PR writers who could actually apply it.
But you’ll leave NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — with “the numbers” you need to measurably improve your readability.
You'll learn how to write a PR headline that passes the Goldilocks test, how to write a one-minute release and how long your PR quotes really should be.
Save $100 when you book by Aug. 17.