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Some 55% to 97% of all releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
So how can you create PR pieces that are among the 3% to 45% of those that actually get the word out?
At NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you'll learn how to think like a reporter to develop story angles that readers want to read … and that journalists and bloggers want to run.
You'll learn to fill in the blanks to a great benefits lead, create two types of stories media outlets want more of, and go beyond “new and improved” to information readers really want to know about your product.
Save $100 when you book by Aug. 17.