Write hot PR pieces
 | Is the press release really dead? Newspapers aren’t dead: They’re just providing fodder for bloggers. |
 | Long live the release The press release isn’t dead: It just needs a makeover. |
 | Ivy Lee invented the PR staple more than 100 years ago Let’s not wait until its 200th birthday! The news release is more than 100 years old. Isn’t it time to release old-fashioned PR 101 conventions? |
 | Journalists — more overworked, still underpaid Baby, it’s cold out there: Journalists have more to do, fewer folks to get it done. So how can your PR materials help? |
 | What writers & others say “Every couple of years the press release is declared dead, and today we’re thrilled to announce it’s not dead again or even sick but more alive than ever.” — Betsy Kosheff, a veteran tech PR person and independent PR consultant in Boston. |