With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. Here’s how to make yours stand out.
“Every couple of years the press release is declared dead, and today we’re thrilled to announce it’s not dead again or even sick but more alive than ever.” — Betsy Kosheff, a veteran tech PR person and independent PR consultant in Boston.