Home » Writing tips » Get the word out with public relations writing » How to write a good press release that readers will read » Quotes on writing reader-focused releases
Some 55% to 97% of all releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
Find out at NOT Your Father’s News Release — online from Aug. 31 - Sept. 28 or in Kansas City on Sept. 24-25.
There, you’ll learn how to think like a reporter to develop story angles that readers want to read … and that journalists and bloggers want to run.
Save up to $100 with our group discounts.