Focus on the reader for story angles that reporters will run
Focus on readers in press release headlines
Write about the reader, not ‘us and our stuff’
Aim for the reader: Take a tip from these Silver Anvil winners: Call out to the reader in the headline.
Why focus on readers in PR pitches
‘They chew gum, don’t they?’
Don’t let irrelevant pitching blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences.
More on relevant press release writing
What writers & others say
“What I really like about a (press release) is when it scratches my reader’s itch and not your client’s itch.” — Trade journal editor quoted in Public Relations Tactics