Get the word out with these news release best practices
Focus on readers in press release headlines
Write about the reader, not ‘us and our stuff’
Aim for the reader: Take a tip from these Silver Anvil winners: Call out to the reader in the headline.
Why focus on readers in PR pitches
‘They chew gum, don’t they?’
Don’t let irrelevant pitching blow up in your face: Journalists’ biggest pet peeve is releases that aren’t relevant to their audiences.
More on relevant press release writing
What writers & others say
“What I really like about a (press release) is when it scratches my reader’s itch and not your client’s itch.” — Trade journal editor quoted in Public Relations Tactics