Surprise and delight readers
Anecdotal PR leads
Start with a story
Color your PR lead with story: Take a tip from these Silver Anvil winners and tell me a story in your release lead.
Concrete detail PR leads
Go granular with PR leads
Ready for my close-up: To write a juicy details lead, get particular. Think specifics, not generalities.
Try compression of details for PR leads
Main squeeze: Make it juicy with compression of details.
Descriptive PR leads
Paint pictures in your readers’ minds
Color me interested: Description makes a great lead.
Human interest PR leads
Human interest for all topics
Down to earth: Bring all of your topics to life with human interest.
Startling statistics PR leads
Prove it with a data point
It adds up: Don’t do a data dump. But startling statistics can draw readers in.