“The more you say briefly, the better the sound bite.”
— Rick Frishman, author, publisher and speaker
“There’s a lot of blowhards in the political process, you know, a lot of hot-air artists, people who have got something fancy to say.”
— then-President George W. Bush
“Even a lame quote will sound better if it’s brief.”
— Jim Ylisela Jr., principle at Duff Media Partners
“Remember the old restaurant joke, ‘The food there is terrible, and they give you such small portions.’ The corporate corollary: ‘The quotes never say anything, and they take so long to say it.’”
— Mark Ragan, CEO, Lawrence Ragan Communications
“What are the proper proportions of a maxim? A minimum of sound to a maximum of sense.”
— Mark Twain, American author and wit
Write Killer Bites
Reporters in one study who were asked to rank news release elements placed quotes dead last — after the boilerplate and the dateline.
So how can you get the wah-wah out to write quotes that reporters will actually use?
Find out how to write quotes that reporters will actually use at NOT Your Father’s News Release — online from Aug. 31 - Sept. 28 or in Kansas City on Sept. 24-25.
There, you’ll steal techniques from Silver Anvil winners for making your sound bites sound better … learn how to transform your quotations from bleh to brilliant … and find out how to avoid the worst PR quote clichés (PR Newswire sees 1,284 of these in a single month.)