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Reporters in one study who were asked to rank news release elements placed quotes dead last — after the boilerplate and the dateline.
Find out how to write quotes that reporters will actually use at NOT Your Father’s News Release — our online PR-writing workshop on July 12-16.
There, you’ll steal techniques from Silver Anvil winners for making your soundbites sound better … learn how to transform your quotations from bleh to brilliant … and find out how to avoid the worst PR quote clichés (PR Newswire sees 1,284 of these in a single month.)
Save $200 when you book before Dec. 31.