Add passion, personality to your sound bites
 | How to write great quotes in news articles Make your sound bite sound like a real person is talking Quotes and attributes: How do you make that partial quote from your vice president sound like a real person said it? Put away your tape recorder and steal these tips. |
 | How to write good press release quotes Secrets for successful sound bites Says who? Next time you write a press release promoting your product launch, corporate sponsorship or small business, make sure your quotes sound like real people said them. |
 | Don’t do this when writing quotes for press releases Executives are delirious over their announcements Next time you write a press release, make sure you have great quotes. Don’t tell me how delighted your vice president is about your new product. |
 | Quotes on memorable sound bites What writers and others say “Find some way, any way, to have a conversation with the person you’re quoting.” — Jim Ylisela Jr., president, Duff Media Partners Inc. |