Turn lame-ass quotes into snappy sound bites
They snooze, you lose
Say it ain’t so: If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up.
Tips on quoting
Put a quota on quotes
Don’t quote every VP: To avoid overquoting, put a quota on quotes, paraphrase, curate quotes — even leave them out altogether.
Add passion, personality to your sound bites
Like a real person said it: Write quotes that sound human, not like a computer spit them out.
Get The Peer Principle of Persuasion into your next campaign
Use third-party testimonials: We know you think your product or service is great. But can’t you find anyone who agrees with you?