Turn lame-ass quotes into snappy sound bites
Why quotes? | |
 | Reporters hate press release quotes They snooze, you lose Say it ain’t so: If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up. |
Tips on quoting | |
 | Put a quota on quotes Don’t quote every VP: To avoid overquoting, put a quota on quotes, paraphrase, curate quotes — even leave them out altogether. |
Creative sound bites | |
 | Craft a sassy sound bite Sound off with sound bites: Craft memorable quotes with twist of phrase. |
 | Make Churchill your muse Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his? |
Personable quotes | |
 | How to write a quote that sounds human Add passion, personality to your sound bites Like a real person said it: Write quotes that sound human, not like a computer spit them out. |
Testimonials | |
 | Get The Peer Principle of Persuasion into your next campaign Use third-party testimonials: We know you think your product or service is great. But can’t you find anyone who agrees with you? |
Short quotes | |
 | Why are PR quotes so much longer than media quotes? More sense, less sound: If sound bites are, as Mark Twain said, “a minimum of sound to a maximum of sense,” how much sense does a 100+-word PR quote make? |
 | What writers & others say “The more you say briefly, the better the sound bite.” — Rick Frishman, author, publisher and speaker |
More on quoting | |
 | What writers & others say “Putting those little wiggly marks around words does not a quote make. It may look like a quote. It may act like a quote. But it’s really just another sentence wearing a quote disguise.” — Steve Crescenzo, Ragan Report editor |