What writers and others say
“On my desk is a New Yorker cartoon where a CEO is talking to his PR executive. ‘Here it is, the plain, unvarnished truth,’ the CEO says. ‘Varnish it.’ I recommend that you skip the varnish.”
— Ann Wylie, writing coach, Wylie Communications
“Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.”
— Ann Wylie, writing coach, Wylie Communications
“’Releases that are too long’ is the fourth biggest pet peeve of the journalists surveyed by Greentarget. ‘Releases that are poorly written’ — ouch! — is No. 3.”
— Ann Wylie, writing coach, Wylie Communications
Anatomy of a News Release
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
You'll steal a for writing news leads from The New York Times, fill in the blanks to a better benefits lead and learn which PR 101 leads it's time to stop using now.
Save up to $100 with our group discounts.
