What writers and others say
“On my desk is a New Yorker cartoon where a CEO is talking to his PR executive. ‘Here it is, the plain, unvarnished truth,’ the CEO says. ‘Varnish it.’ I recommend that you skip the varnish.”
— Ann Wylie, writing coach, Wylie Communications
“Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.”
— Ann Wylie, writing coach, Wylie Communications
“’Releases that are too long’ is the fourth biggest pet peeve of the journalists surveyed by Greentarget. ‘Releases that are poorly written’ — ouch! — is No. 3.”
— Ann Wylie, writing coach, Wylie Communications
Master the Anatomy of a News Release
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
If so, bring Ann in to present NOT Your Father’s News Release — a one- to two-day PR-writing course — to your team.
There, they’ll master a structure that’s been proven in the lab to increase readership, engagement and sharing; steal structural tricks from Silver Anvil winners and The New York Times; and more.