Grab reader attention
 | How to write a press release headline that targets readers Write about the reader, not ‘us and our stuff’ Aim for the reader: Take a tip from these Silver Anvil winners: Call out to the reader in the headline. |
 | Which headline verbs should you use? ‘A story is a verb, not a noun’ The verb is the story: Something should be happening here. Use dynamic verbs in press release headlines. |
 | Is your news release headline too long? One in five release headlines too long for portal What’s the right size? The most effective news release headlines weigh in at 65 characters or less. |
 | Frontload headlines to putting the topic up top Focus on the front: Make it easier for readers and Google to figure out what your story is about when you put topic words in the first 11 characters of your web heads. |
 | Optimize for Google and humans Google it: Put a single keyword in your release headline to increase your search engine results page ranking. |