Lift Ideas Off the Screen for flippers, skimmers and other nonreaders
They’re not reading 67% of media audiences skim — they don’t read — news online, according to a survey by Harris Interactive Poll. Reach flippers, skimmers and other nonreaders through headlines, decks, bulleted lists, links and visuals. Image by Ulianna
It’s the most important real estate on the page. It’s what journalists (and readers) see first. It gets more Google juice than other copy. Use best practices for news release headlines.