“I receive dozens of pitches every week on new gadgets, websites and web services. Each reads pretty much the same way. The e-mail starts with ‘Hi Amber, I hope this finds you well’ followed by four or five paragraphs that are copied and pasted from a traditional press release. These all end up in my trash.”
— Amber MacArthur, technology reporter
“Only two things will survive global warming: cockroaches and boilerplates.”
— Ann Wylie, writing coach
Anatomy of a News Release
Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
In NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you’ll learn how to organize PR pieces to grab reader attention, keep it for the long haul and leave a lasting impression.
You'll steal a for writing news leads from The New York Times, fill in the blanks to a better benefits lead and learn which PR 101 leads it's time to stop using now.