Home » Writing tips » Public relations writing » Anatomy of a release » Quotations: Make ’em snappy sound bites » Quotes on short sound bites
Half of reporters complain that quotes in releases don’t sound natural, according to a 2014 Greentarget survey. Maybe that’s why 78% of them don’t regularly use quotes from releases.
No wonder! As one of my clients says, “Quotes in news releases sound like the teacher in a Charlie Brown cartoon: ‘Wah wah wah wah.’”
So how can you get the wah-wah out to write quotes that reporters will actually use?
At NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you’ll learn how to transform your quotations from bleh to brilliant.
You'll steal techniques from Silver Anvil winners for making your sound bites sound better … and learn to avoid the worst PR quote clichés (PR Newswire sees 1,284 of these in a single month.)
Save $100 when you book by Aug. 17.