Write moving quotes, memorable quips
Reporters don’t like news release quotes
What’s that you say? If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up.
Convey personality, passion and a point of view
Stand out from the crowd: Write quotes that sound like a real person said them, not like a computer spit them out.
Get The Peer Principle of Persuasion into your next campaign
Use third-party testimonials: We know you think your product or service is great. But can’t you find anyone who agrees with you?
More on crafting quotations
What writers & others say
“Sound bites can be funny, frightening, hard-hitting or emotional. Above all, they must be short, sharp and relevant.” — Bill Penn, author, in Market Yourself Through the Media