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Prose is architecture, Ernest Hemingway famously said. It’s not interior design.
Are you building a compelling foundation for your PR pieces? Or are you still using structural techniques you learned when you were 19?
In NOT Your Father's News Release — our two-day PR-writing workshop in Washington, D.C., on Oct. 17-18 — you’ll learn how to organize PR pieces to grab reader attention, keep it for the long haul and leave a lasting impression.
You'll steal a for writing news leads from The New York Times, fill in the blanks to a better benefits lead and learn which PR 101 leads it's time to stop using now.
Save $100 when you book by Aug. 17.