Overcome these obstacles to reaching readers with public relations writing
What do journalists really want? Journalists complain that our releases are too long, too boring, too self-serving.
Focus on the reader for story angles that reporters will run
Want more press coverage? Write about the reader, not about us and our stuff. Don’t bury your target audience’s needs below your product or service.
Anatomy of a release, from lead to boilerplate
Better by design: What goes where for a successful press release that gains media coverage. (Hint: Don’t use the inverted pyramid!)
Measurably boost readability with targets, tips & tools
If your lead is too long, Google News might reject it. If it’s too short, Google News will reject it. So how long is too long — for releases, pitches, leads, paragraphs, sentences and more?
Lift Ideas Off the Screen for flippers, skimmers and other nonreaders
They’re not reading: 67% of media audiences skim — they don’t read — news online, according to a survey by Harris Interactive Poll.
Websites, books & techniques on public relations writing
The write stuff: Gain more earned media and otherwise improve your public relations efforts with these PR-writing tips, tricks and techniques.
What writers & others say about PR writing
“Some are born great, some achieve greatness, and some hire public relations officers.” — Daniel J. Boorstin, American social historian and educator