Overcome these obstacles to reaching readers with public relations writing
What do journalists really want? Journalists complain that our releases are too long, too boring, too self-serving.
Focus on the reader for story angles that reporters will run
Don’t let your story become fish wrap: Want more press coverage? Write about the reader, not about us and our stuff. Don’t bury your target audience’s needs below your product or service.
Anatomy of a release, from lead to boilerplate
Better by design: What goes where for a successful press release that gains media coverage. (Hint: Don’t use the inverted pyramid!)
Measurably boost readability with targets, tips & tools
If your lead is too long, Google News might reject it. If it’s too short, Google News will reject it. So how long is too long — for releases, pitches, leads, paragraphs, sentences and more?
Lift Ideas Off the Screen for flippers, skimmers and other nonreaders
They’re not reading: 67% of media audiences skim — they don’t read — news online, according to a survey by Harris Interactive Poll.
Websites, books & techniques on public relations writing
The write stuff: Gain more earned media and otherwise improve your public relations efforts with these PR-writing tips, tricks and techniques.
What writers & others say about PR writing
“Some are born great, some achieve greatness, and some hire public relations officers.” — Daniel J. Boorstin, American social historian and educator