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How to appeal to your target audience
Are you informing? Or meforming?
It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.
Write about the reader, not ‘us and our stuff’
Aim for the reader: Take a tip from these Silver Anvil winners: Call out to the reader in your PR headline.
Writing tips from the author of How to Win Friends and Influence People
The art of persuasion: Dale Carnegie taught hundreds of thousands of folks — from the highest executive to the lowest car salesman — the psychology of persuasion. Pro tip: It’s all about the reader …
High performers think like their readers 71% of the time — IABC UK study
Reader first: Top companies 60% more likely to focus on reader needs, twice as likely to engage readers emotionally.
Try writing in second person
Write to and about the reader
Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.
Use you in marketing, employee comms — even PR
It’s all about you: Focus all your communications on the reader and the reader’s needs.
Lead with you in media relations pieces
Hey, y’all: Here’s how six PR pros made the reader the topic in their PRSA Silver Anvil Award-winning campaigns.
Avoid writing in first person
Stop We-We-ing on the reader
You above all: Write to and about your readers, not about you and your stuff.
Avoid Institutional Narcissism
You’re so vain, you probably think this piece is about you: Don’t go We, we, we all the way home — without the contract.
Enough already with the ‘At XX, we …’ construction
It’s not about you: Can we agree to drop the ‘At xx, we …’ construction?
More on writing to reach your target audience
What writers and others say
“Remember: Your organization isn’t the topic. Your products and services aren’t the topic. The topic isn’t the topic. The reader is the topic.” — Ann Wylie, president, Wylie Communications