Why should readers care?
How to find the WIIFM | |
 | Move from event to impact in PR writing Focus news stories on MOI We had a party, and you weren’t invited: Don’t tell me about your event. Tell me what I’ll be able to do at your event. Or focus on the outcome of past events. |
 | You can’t write a WIIFM without the M Love is love is love is love … How do you keep the kids from smoking weed? Not by threatening their sex lives. |
 | ‘Say Goodbye to the 60-hour Work Week’ Steal techniques from this great WIIFM copy Tick tock: Give the reader what she wants: Don’t tell her about your video; tell her how much time she’ll save. |
 | It’s all about me, says Roger D’Aprix How am I doing? Employees care about me, myself and I, says Roger D’Aprix. |
 | Is the juice worth the squeeze? Fraction of Selection model shows how readers choose what to read Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model. |
More on finding the WIIFM | |
 | What writers & others say “Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.” — Brian J. O’Connor, editor at Bankrate.com |