— Jacqui Banaszynski, Pulitzer-prize winning journalist and visiting faculty member of The Poynter Institute
“‘Here’s what our product can do’ and ‘Here’s what you can do with our product’ sound similar, but they are completely different approaches.”
— Jason Fried, co-founder of 37signals
“A sentence, Matthew’s teacher back in Virginia had tried to drum into his thick Kinsey head, could live without a subject, but it could not live without a verb.”
— Edward P. Jones, author, in The Known World
“Verbs conjugated in Paris just as they did in Artois. If you kept your mind on the verbs, everything would fall into place around them.”
— Hilary Mantel, author, in A Place of Great Safety
Leo McGarry, fictional chief of staff to the president: “How are you feeling sir?” Josia Bartlet, fictional president: “Vexed, riled, irked. Ticked, honked, pissed.”
— Aaron Sorkin, in West Wing
Think Like a Reader
Want to learn more techniques for writing copy that grabs reader attention and moves readers to act?
If so, please join me at Catch Your Readers — our two-day persuasive-writing workshop on Nov. 13-14 in New Orleans.
There, you’ll learn to tap two rewards of reading you can use to boost audience interest in your message. And you’ll leave with a four-step process for moving readers to act by giving them what they really want.