What writers & others say
“Would you rather read a letter labeled ‘Dues Notice’ or ‘Get many new support, educational and marketing opportunities for the coming year’?”
— Jeffrey Gitomer, principal of BuyGitomer Inc.
“To be persuasive we must be believable;
to be believable we must be credible;
to be credible we must be truthful.”
— Edward R. Murrow, TV news pioneer
“Nobody wants to buy our products; they want to buy the products of our products. They don’t want to buy vitamins; they want to buy health.”
— Nido Qubein, CSP, CPAE, motivational speaker and business consultant
“Reading about features is like reading the ingredients on the side of a cereal box.”
— Thomas E. Szostak, healthcare economics manager, Toshiba America Medical Systems
“It’s not about what you do, but about what I can do after you’re done.”
— Alan Weiss, rock-star consultant and principle of Summit Consulting
“Your readers don’t care about your organization and its stuff. They care about themselves and their needs.”
— Ann Wylie, president, Wylie Communications
“Don’t sell me your product. Sell me on what I can do with your product.”
— Ann Wylie, president, Wylie Communications
“Write about your greatest benefit for your reader’s greatest need.”
— Ann Wylie, president, Wylie Communications
“Put the reader first.”
— Ann Wylie, president, Wylie Communications
How do you write messages that readers want to read?
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
So what’s the bait the reader likes?Learn a four-step process for making your message more relevant, valuable and rewarding to your audience at Catch Your Readers, our persuasive-writing workshop starting April 5.
There, you’ll learn the formula readers use to determine which messages to read. Discover two rewards you can use to boost audience interest in your message. And learn a magic word that focuses reader attention on your message.
Save up to $100 with our group discounts.
