Move readers to act
How can you move people to act? These scientific principles of persuasion have been proven in the lab.
- Promises, promises: We want to meet our commitments
- Take the pledge: Ask people to make a commitment
- Six secrets of persuasion: Robert Cialdini shares his principles of influence
- Authority rules: Experts are most trusted, says Edelman’s Trust Barometer
- Fear factor: Why negative messages gain traction
- Pay it forward: We’re wired to repay favors
- Pull the trigger: Create an environment for your message
- Reframe the problem: Break an egg? Make an omelet
- Seek higher authority: Move readers to act with these persuasive writing tips
- Trigger happy: USDA’s MyPlate puts its money where your mouth is
Get more tips on persuasive writing techniques on Rev Up Readership