How long should your digital writing be?
Other ways to increase webpage usability
Increase fact; cut fluff
Cut the lard: Web visitors are looking for specific facts more than 95% of the time. So stop burying data points under a layer of fat.
More on tight web copy
What writers & others say
“The dirtiest four-letter word in the English language: ‘read.’” — Evelyn Wood Reading Dynamics website