Lift ideas off the screen with micro content
Most web visitors scan
They don’t; so make web pages scannable
How do people read online? They don’t read; they skim. So write skimmable web copy.
Where web visitors look & what they look at
Insights from Poynter’s EyeTrack study
Tablet tasks: People reading news on an iPad spend about 78 seconds on stories they don’t finish. Give readers a reason to stay.
More on scannable web copy
Websites, books & tools
The research is in: People skim and scan webpages. They don’t read them.
What writers & others say
“The dirtiest four-letter word in the English language: ‘read.’” — Evelyn Wood Reading Dynamics website