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Optimizing your release can increase the audience for your news by 538%, website visits by 1,900% and tweets by 800%, according to five side-by-side case studies by SEO-PR and Rutgers CMD.
The good news is, news release optimization takes only a few simple steps. The bad news is, few PR pros know what those steps are. Even some of the best-intentioned pros use SEO techniques that get penalized — not rewarded — by Google.
If so, bring Ann in to present NOT Your Father’s News Release a one- to two-day PR-writing course — to your team.
Learn to avoid Google’s wrath, write links that don’t get dinged by search engines, even optimize for semantic search.