“They don’t spend much time, and they don’t read full content. The dominant approach to newsletter content was to skim.”
— Kim Flaherty, Amy Schade, and Jakob Nielsen, Nielsen Norman Group
“Scannability is important for websites as well, but it’s about 50% more important for newsletters.”
— Jakob Nielsen, principal, the Nielsen Norman Group
Lift Ideas Off the Email
Just 24% of people fully read email newsletters on mobile devices. The rest skim — or only glance at — their messages.
So how do you get the word out to flippers and skimmers?
If so, bring Ann in to present Think Inside the Inbox — a one- to two-day email-writing workshop — to your team.
Your team will learn how to get the word out to nonreaders via email with our simple test, boost readership by choosing the right template for your email newsletter, and boost your click-through rate on mobile, where recipients click on 40% fewer links.