“Personalization — it is not about first/last name. It’s about relevant content.”
— Dan Jak, head of email & SMS, British Gas
“The fight for inbox survival might … leave room for only the most useful, targeted newsletters, leaving less valued newsletters in the dust.”
— Jakob Nielsen, usability expert
“When you start with what’s at stake for the buyer, you earn the right to their attention.”
— Jake Sorofman, CMO, Pendo.io
Write Emails That Get Read
American professionals receive an average of 121 emails a day (The Radicati Group). Times each of their two or more inboxes (Nielsen Norman Group). No wonder 276 emails languish unread.
Want more techniques for beating those odds to get your email newsletters and promotions read and acted upon?
If so, please join me at Think Inside the Inbox — our 2-day email-writing workshop on May 6-7, 2020, in Los Angeles.
You’ll learn to write email leads that get read (our fill-in-the-blanks formula will change your life), avoid the No. 1 reason people unsubscribe and pass a simple test for getting the word out on mobile.