“Post length is amongst the most consistent factors that we see having an impact on engagement levels across the board”
— Morgan J. Arnold, contributor at Tracksocial
“Instant Gratification takes too long.”
— Carrie Fisher, late actress
“The shorter it is, the more important it is to design text for usability.”
— Jakob Nielsen, Ph.D., user advocate and principal of the Nielsen Norman Group
“The semicolon is the only UnReTweetable punctuation mark.”
— Dan Zarrella, viral marketing scientist, Hubspot
Cut Through the Clutter in Content Marketing
You’ve read the studies: The less readable your content marketing pieces, the less sharing you’ll see. The more information you pack into your paragraphs, the less people will read. The longer your sentences get, the less your readers will understand.
Want more tips and techniques for writing readable blog posts and content marketing pieces that don't overwhelm readers — even on their smartphones?