Mobile web writing: Make mine to go

Are you ready for the small screen?

Mobile web writing

Make mine to go More than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops. But it’s not each to reach readers on their smartphones. Image by Semir Ahmed Douibi

Why optimize for mobile?

5 obstacles of mobile reading

5 obstacles of mobile reading

Screen size, fat fingers and more

Reading your webpage on a smartphone is like reading War and Peace through a keyhole. It’s not easy to reach readers on mobile devices. The small screen size, touchscreen and more add up to a lot of usability issues.


Too close for comfort?

Too close for comfort?

Save readers from ‘screen-sightedness’

Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes.


Get to the point faster on mobile

Pass the 1-2-3-4 Test

Pass the 1-2-3-4 Test

Put the hot stuff up top

Four’s a charm: To reach mobile visitors, get the gist of your message across in the first four elements of your webpage.


Lift Ideas Off the Mobile Screen

Mobile makeover

Mobile makeover

Communicator rewrites blog post for the small screen

Make mine to go: With more than 50% of your audience members engaging with your channels via smartphone, it’s time to make your message mobile.


Don’t get your head cut off

Don’t get your head cut off

Web headlines must fit on mobile apps and more

Don’t mess with my head: Write online headlines that don’t get cut off by Google, social media channels, mobile apps or your reader’s attention.


Tablet optimization

How to write & design for iPads

How to write & design for iPads

Insights from Poynter’s EyeTrack study

Tablet tasks: People reading news on an iPad spend about 78 seconds on stories they don’t finish. Give readers a reason to stay.


More on mobile

Quotes on writing for mobile

Quotes on writing for mobile

What writers and others say

“In today’s modern world, people are either asleep or connected.” — Janice H. Reinold, Rosetta Marketing



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