Tight web copy: Shorter’s better

Visitors process only 20% of the words on a webpage

Tight web copy

Going down Web visitors process only about 20% of the words on a page. But add more words, and that percentage goes down. Online, shorter’s better. Image by Jess Watters

Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques