December 18, 2017

Quotes on quick web copy

What writers and others say

Quotes on quick web copy

“DYK? The human brain judges attraction in one-fifth of a second.”
— @AnswersDotCom

“Clap your hands twice. The interval between claps is one beat. That’s how long you have to command attention on an AOL screen.”
— “How to Talk AOL,” Fast Company, July 2002

Quotes on quick web copy

“Instant gratification takes too long.”
— Carrie Fisher, American actress and writer

“How long will users stay on a web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long.”
— Jakob Nielsen, “king of usability”
  • Writing For the Web and Mobile in Chicago

    People devote 86% of their time and attention to the upper two-thirds of a mobile screen, according to a study by Briggsby.

    Chicago Writing For the Web and Mobile workshopAt Writing For the Web and Mobile — a two-day digital writing Master Class on June 12-13, 2018 in Chicago — you’ll learn to reach them where their eyes are.

    Specifically, you'll learn to:

    • Organize your webpage using the temple structure. Designed for the web, it's the most effective way to help visitors find what they're looking for online.
    • Choose from 5 types of web leads that work. And learn 3 common approaches to avoid.
    • Tear down obstacles to reading your webpage by passing The Palm Test.
    • Get found and clicked. Help Google and humans figure out what your piece is about with 6 quick tricks.
    • Pass the 80/20 test. Put your key messages where readers will be 84% more likely to find them.

    Learn more about the Master Class.

    Register for Writing For the Web and Mobile Workshop in Chicago.

    Browse all upcoming Master Classes.

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