December 18, 2017

Quotes on quick web copy

What writers and others say

Quotes on quick web copy

“DYK? The human brain judges attraction in one-fifth of a second.”
— @AnswersDotCom

“Clap your hands twice. The interval between claps is one beat. That’s how long you have to command attention on an AOL screen.”
— “How to Talk AOL,” Fast Company, July 2002


Quotes on quick web copy

“Instant gratification takes too long.”
— Carrie Fisher, American actress and writer

“How long will users stay on a web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long.”
— Jakob Nielsen, “king of usability”
  • Writing For the Web and Mobile in Chicago

    People devote 86% of their time and attention to the upper two-thirds of a mobile screen, according to a study by Briggsby.

    Chicago Writing For the Web and Mobile workshopAt Writing For the Web and Mobile — a two-day digital writing Master Class on June 12-13, 2018 in Chicago — you’ll learn to reach them where their eyes are.

    Specifically, you'll learn to:

    • Organize your webpage using the temple structure. Designed for the web, it's the most effective way to help visitors find what they're looking for online.
    • Choose from 5 types of web leads that work. And learn 3 common approaches to avoid.
    • Tear down obstacles to reading your webpage by passing The Palm Test.
    • Get found and clicked. Help Google and humans figure out what your piece is about with 6 quick tricks.
    • Pass the 80/20 test. Put your key messages where readers will be 84% more likely to find them.

    Learn more about the Master Class.

    Register for Writing For the Web and Mobile Workshop in Chicago.


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Writing For the Web and Mobile workshop? Contact Ann directly.


%d bloggers like this: