Quotes on quick web copy

What writers and others say

Quotes on quick web copy

“DYK? The human brain judges attraction in one-fifth of a second.”
— @AnswersDotCom

“Clap your hands twice. The interval between claps is one beat. That’s how long you have to command attention on an AOL screen.”
— “How to Talk AOL,” Fast Company, July 2002

Quotes on quick web copy

“Instant gratification takes too long.”
— Carrie Fisher, American actress and writer

“How long will users stay on a web page before leaving? It’s a perennial question, yet the answer has always been the same: Not very long.”
— Jakob Nielsen, “king of usability”
  • Get to the point faster

    Because web visitors spend 80% of their time above the fold

    Consider the numbers:

    • Web visitors spend 80% of the time above the fold, or on the first screen of a webpage, and just 20% below the fold.
    • Material near the top of a webpage gets 17x the attention of that near the bottom.
    • The average difference in how users treat information above vs. below the fold is 84%.

    Get to the point faster

    But where’s the fold? Content that shows up above the fold on a 30-inch monitor can take as many as five screens on a smartphone.

    Reach readers where their eyes are.

    So how can you reach your readers where their eyes are?

    At Writing for the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to:

    • Pass the 1-2-3-4 test to put your message where web visitors' eyes are. Tip: Try this simple test on your smartphone for best results.
    • Make it a mullet — and 4 more steps for writing effective web heads. (No. 5 is the most important thing you can do to improve the ROI of your site.)
    • Optimize webpages for Google and humans with our three-part test. Note: If you're still using SEO tricks you learned in the 'oughts, Google may be penalizing your pages.
    • Don't drop the deck. Learn to make the most of the best-read element on your webpage.
    • Steal headline-writing tips from the BBC — the source of the best news heads on the web, according to Nielsen.

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